The chairman of Budweiser says; I'd like the most refreshing beer in the world, the king of beers: give me a Budweiser. The bartender takes a bottle from the shelf & opens it for him.
The chairman of Guinness says; I'd like the only beer in the world really, truly waiting for: get me a Guinness. The bartender serves him.
The chairman of Carlsberg says; I would like the world's best beer, drunk in more countries than any other: give me a Carlsberg. He gets it.
Vijay Mallya sits down, looks around & says; just give me a coke. The bartender looks at him, shrugs, & serves him. The other brewery bosses laugh loudly and say, Hey Vijay, how come you are not drinking a Kingfisher? Listen, says Vijay Mallya, if you guys are not drinking beer tonight, neither will I . . . ! ! !